Researching our chosen genre: POP

The first music video I chose to analyse was Girls aloud - Promise





I also chose to look at The Pussycat Dolls - When I grow up





When applying Andrew Goodwin's theory to both videos, I noticed these common things that occurred.

Man Down - Rihanna

Prezi to go with it...

Man Down on Prezi

Music video analysis - Gives you hell

Gives you hell

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Music video analysis - Tribute

Genre characteristics:
- There is a performance of the song - linked to Rock genre.
- Rock n Roll elements - breaking the machine, getting taken by the police.
- Goes against rock nature - quite cheesy, lame karaoke machine.
- Devil/evil lady - links to Rock
- Parody - uses some conventions but for comical effect.
-Presenting band in comical element - ties in with the fact he's a comedian.
- More funny than serious.
- Dressed in casual clothes -> not like rock stars - not sexy, rock gods.

Lyrics and visuals:
- Literally represents/illustrates song.
- E.g. 'tribute' - they are doing karaoke, 'no' - shakes fingers, '1 and 1 make 2, 2 and 1 make 3' - counts with fingers.

Music and visuals:
- Cuts with fast beats.
- Slow cuts to show performance.
- Jack Black is air guitaring to the music.
- The devil plays the guitar to the tune.
- Tension of visuals builds with the tension of the music.

Close up/motifs/demands of redord label:
- There are lots of close ups in the Karaoke booth.

- Introduction to who they are.

Notion of looking/voyeuristic treatment of females:
- Looking at them through the screen in the studio.

Intertextual reference:
- Ben stiller walks past outside the Karaoke booth.
- There is a film style plot.
- There is a reference to the Michael Jackson Thriller video - Woman with red eyes and laughing -> Michael with yellow eyes and laughing.
- Dave Grohl guest stars as the devil - from the band FooFighters.

Justin Timberlake - Senorita

I don't have powerpoint at home, and stayed after school until 6. I still did the case study, but just in this form instead..

Justin Timberlake - Senorita on Prezi

Paul Hunter

Case study of a music artist - IMAGE

2nd version of my Take That powerpoint, but this time talking more about their image and how it has changed.

Take that two

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Case study of a music artist

TAKE THAT
Not sure if I've done this right, so comments would be appreciated so I can tweak it, or completely change it, if need be.

Take that powerpoint - 1st attempt

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