NEW intertextual reference

We have chose to use this new advert for Rimmel Scandaleyes mascara as it links with our song name, and will also fit in well to our original video idea.

Our other intertextual reference: Mascara advert

INTERTEXTUAL REFERENCES FOR RIMMEL LIPGLOSS



INTERTEXTUAL REFERENCES FOR LOREAL LIPGLOSS



INTERTEXTUAL REFERENCES FOR RIMMEL MASCARA



INTERTEXTUAL REFERENCES FOR MAYBELLINE MASCARA





We are looking at tv adverts for these make-up products and hope to reference one of them within our music video. We thought it would be a good idea, as we as a band are releasing our own cosmetic products.

Our band's image!

Studded Roses' image on Prezi

Ideas for my digipak....

Muse poster

Muse digipak

Muse - Origin of Symmetry on Prezi

Looking at a Digipak by R.Kelly

Questionnaire

 are making a music video for Mis-Teeq's scandalous. The idea of our video is 'the chase ' where viewers will see the four members of our girl group 'Studded Roses' dominating the males. The locations for our video include streets, a car park, car and a homemade setting. We have also decided to include a dark edge to the video to make it somewhat different from the typical pop/r'n'b music videos of nowadays.

1. Do you believe the locations we have chosen for our music video are good? Whether yes or no, explain you answer.

2. What do you feel about the theme of our video, ‘the chase’?

3. Do you feel the song we have chosen is suitable for this theme?

☐Yes ☐No (explain)

4. Our target audience is people between the ages of 15-30 (particularly females). Do you think our music video will interest them?

☐Yes ☐No

5. We have decided to include a dark edge to our music video. Would this appeal to you? Please explain your answer.

6. Do you feel there are any common themes in girl band’s videos (particularly that of the pop/r’n’b genre)?

7. What type of costume do you think would be suitable for this music video?

8. Is there anything you believe we should be wary of when shooting our video?

9. What would you like to see in a music video of this genre?

10. Do you have any other ideas as to other things we can include within our video?

FONTS I LIKE

I decided to start researching different fonts to use both in our promotional poster and for our digipak. I thought our name might also appear during our video, so it would be good to start brainstorming. I chose  these fonts as I think they work well with our name, and also our genre. I wanted something which was slightly girly, but also quite dark and gothic. 

Pop Rock artists

Production Journal - Mood board

On Tuesday 27th of September we created a mood board for our music video. Our genre is pop/R'n'b, but we also wanted our video to feel kind of rocky to go with the sound of our song - 'Scandalous' by Misteeq. Our name is 'Studded roses' which shows a mix of naughty and nice. On our mood board we put pictures of artists our group will be styled similar to. This includes Florence Welch (of Florence and the Machine), Taylor Momsem (of The Pretty Reckless), Amy Lee (of Evanescence) and Rihanna. We also includes stills from Rihanna's Disturbia video as we liked the feel of her video. We also included some possible settings that we liked and other things we'd like to feature in our video. Also, we included the full set of lyrics and annotated them at each stage we currently have ideas for what will appear in the video.

What have I learnt about the culture industry?

With reference to: Production of Culture/Cultures of Production (ed) Paul Du Gay, Sage 1997


In this lesson we were put into groups, in which each group represented one of the four judges. We were asked questions about acts, which helped us to think from an industry's point of view.

We all agreed that with each act there were things you would say to their face, e.g. you have stunning vocals, or you have good stage presence. But there would be things you would think to yourself and not share with the contestants. Such as, how well would they do i.e. how many number ones, how many singles sold etc. All of the contestants do not have 'the X Factor' - they all have the potential to fit into a box.


Adorno and Horkheimer came up with the term 'culture industry' which describes the ways in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods.  They argued that the culture industry exhibited as an 'assembly-line' character which could be observed in the synthetic, planned method of turning out its products.

With X-Factor, JLS have created many different products to sell alongside their music career. Not only do they have their singles and concerts producing money, but they have a condom range, JLS dolls and many bedroom accessories.
     
Adorno and Horkheimer linked the idea of the 'culture industry' to a model of 'mass culture' in which cultural production had become a routine, standardised repetitive operation that produced undemanding cultural commodities which in turn resulted in a type of consumption that was also standardised, distracted and passive.

      

Before JLS went through the XFactor machine, they were more unique and had good harmonies in their first audition. They were stripped down and actual, real singing was shown. After going through the XFactor machine, they sang more 'safe', r'n'b songs and were like boyz 2 men. After this, they performed on the live shows with the band, Westlife. It is said that when you go through a machine like the XFactor one, you will change. You will be standardised and certain songs will be chosen.

Adorno and Horkheimer's view of cultural production has, with some justification often been portrayed as the pessimistic lament of cultural elitists who were dismayed at what they perceived to be the homogeneity and vulgarity of the 'mass' taste, and who were concerned that the potential for the artistic creativity in music, literature and painting had been co-opted and corrupted by the production methods and administrative regimes of industrial capitalism.

The capitalist companies are the ones in control and they predict who is popular. It is said that even if we argued against pop, we can't changed it.

The capitalist corporation seems to enjoy an almost omnipotent form of domination and both the consumers and the creative artists are not separate from but are directly connected to this system of production. Adorno and Horkheimer stressed the structures of economic ownership and control of the means through which cultural products are produced and argued that this directly shapes the activities of creative artists and consumers.

Adorno and Horkheimer argued that the 'culture industry' operated in the same was as other manufacturing industries. All work had become formalised and products were made according to rationalised organisational procedures that were established for the sole purpose of making money. The metaphor of the 'assembly-line' was used to stress the repetitive and routine character of cultural production.

Boy bands Take that, boyzone, Westlife, JLS and 1D all went through this 'machine.' They all appeal to a girl audience, they all create commercial songs. 1D are a new update to boybands, and JLS have an element of dance - Take That used to.

  

Adorno and Horkheimer were also critical of what they referred to as pseudo individuality. By this they meant the way that the culture industry assembled products that made claims to 'originality' but which when examined more critically exhibited little more than superficial differences.

Adorno and Horkheimer evoked the image of the lock and key - an item that is mass produced in millions, whose only uniqueness lies in very minor modifications.

Genre Powerpoint

genre

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Also..

Our song has an RnB mix to it also, so I've looked at this video too.

Destiny's Child - Survivor



This video has a very different feel to the pop videos I looked at before. This video seems to focus on voyeurism and scopophilia. We are constantly as an audience being drawn to the girls bodies throughout the video. There are many close ups of each of the members, and this happens in both scenes. There are also close ups of the girls faces throughout.

Researching our chosen genre: POP

The first music video I chose to analyse was Girls aloud - Promise





I also chose to look at The Pussycat Dolls - When I grow up





When applying Andrew Goodwin's theory to both videos, I noticed these common things that occurred.

Sony Corporation

Which  subsidiary labels do Sony BMG own?

Some of the music labels owned by Sony Entertainment:
Columbia Music Group
Epic Label Group
Roc Nation
RCA Music Group
Sony Music Nashville
Sony Masterworks
Provident Music group
Legacy Recordings
RED Distribution
IODA Labels
Sony Music UK
Sony Music Japan

They also distribute for many independant labels.


How are Sony vertically integreated (how do they profit from the different stages of music production, distribution and consumption)?

Sony owns several companies throughout the different stages of music production, distribution and consumption. The record labels give them the ownership of the songs that are produced by their signed acts such as pop artist, Christina Aguilera. They distribute the music to their audience through CDs, and online sites, such as iTunes. Sony being the massive company that it is, also sells products which consumers can listen to the songs on; they sell mp3 players, CD players, Radios etc. Another advantage they have is that they own companies which create games and films. This means they can promote their songs within these also.

How do Sony profit from media convergence at the level of the media product (for example, a film soundtrack or music in a videogame)?

The existence of Sony Pictures entertainment and Sony Computer entertainment makes it relatively easy for the songs created through Sony Music entertainment to get recognised. When creating a film, as they already have legal ownership over songs on their record label, they are likely to choose one of them to feature in it. Similarly with games, they will most likely use a song they already own the rights for within their product. Not only does it mean extra advertising for the music, but it also means more profit can be made.

Man Down - Rihanna

Prezi to go with it...

Man Down on Prezi

Rough Trade notes

 

Rough trade began 30 years ago, on the 20th of february 1976. It was set up by Geoff Travis and the new shop was situated at 202 Kensington Park Road. They sold obscure and abstract records, and the first band they dealt with was the Clash. They also sold Punk music magazines.

They had an ethos different from most; they weren't trying to be an upmarket shop, they just wanted to make music. They also printed production costs on the record sleeves, so that people could do it themselves. They were different to large corporations as their contract seemed fairer; the contract would only last as long as one of the party, either rough trade or the artist, felt it was failing and not worth continuing. Also, the profits were shared 50/50 which was much more beneficial to artists than other record deals.

Rough trade ended up expanding, as many bands desired to work with rough trade, as the deal was fairer. Meant new bands and varieties joined. In the 1970s, rough trade put principle before project and weren't interested in building an empire. As one of their first acts, Stiff Little Fingers released their first album and sold 100,000 copies. Their success meant Rough Trade could fund smaller bands like 'the Raincoats.'

 It seemed there were problems between the record label and distributors as people began to get competetive. This lead to some changes. One of Rough Trade's major artists, Scritti Politti announced a drastic change; they had turned to pop music. The song 'Sweetest Girl' made £60,000 which showed turning to POP wasn't a bad decision in terms of profit. Rough Trade were a company which were more about the music than the money, but with the changes, it caused competetion. 'We need to have hits, we need to sell out' was a quote I picked up. The band Aztech camera made it into the top 20 charts, causing them to leave and sign to a major record label.

In 1982 the conflict between the record label and distribution couldnt be resolved, which resulted into the Rough Trade shop being sold to 3 members of staff. Not long after came the solution to their problems: The Smiths. They had huge commercial potential and brought about the Indie trend. With The Smiths, Rough trade abandoned the 50/50 deal and made a deal that secured them 4 albums. In 1984, Rough Trade were becoming mo/,re business orientated and moved to a warehouse in Birmingham. Following this, The Smiths signed to EMI, but they never gave them a record; Indie music was becoming mainstream.

In 1986 came the Dance music revolution!

At the beginning of the 90s, Rough Trade weren't in a good position. Their cash flow had stopped and in 1991 the staff had been dropped. Strangely, it was the most successful period for independants in which they went bust. Geoff and Jeanette took it upon themselves to set up shop just half a mile from the original Rough Trade store. In 1993, Pulp came about. They went into the charts at number 2 and by 1995 they had had a string of 5 top 10 singles.


In 2001, Geoff and Jeanette started to attempt to get the name back, as it had been sold with the rest of the assets. Rough Trade hoped that The Strokes would kickstart their new future. They were an American band, and Rough Trade flew to NY where they met them to see what they were about. Rough Trade marketed them like nobody else (eg through magazines), without signing a record deal. The Strokes were the biggest signing since the Smiths. Rough Trade signed the Liberteens some time after.

More recently, they signed Duffy and made a development deal. The way she was treated was different to that of an X-Factor contestant, for example. Nobody held her hand and took her to a writing session. She was given time to develop. Duffy got Rough Trade their first number 1 single in 2004.

Music video analysis - Gives you hell

Gives you hell

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Music video analysis - Tribute

Genre characteristics:
- There is a performance of the song - linked to Rock genre.
- Rock n Roll elements - breaking the machine, getting taken by the police.
- Goes against rock nature - quite cheesy, lame karaoke machine.
- Devil/evil lady - links to Rock
- Parody - uses some conventions but for comical effect.
-Presenting band in comical element - ties in with the fact he's a comedian.
- More funny than serious.
- Dressed in casual clothes -> not like rock stars - not sexy, rock gods.

Lyrics and visuals:
- Literally represents/illustrates song.
- E.g. 'tribute' - they are doing karaoke, 'no' - shakes fingers, '1 and 1 make 2, 2 and 1 make 3' - counts with fingers.

Music and visuals:
- Cuts with fast beats.
- Slow cuts to show performance.
- Jack Black is air guitaring to the music.
- The devil plays the guitar to the tune.
- Tension of visuals builds with the tension of the music.

Close up/motifs/demands of redord label:
- There are lots of close ups in the Karaoke booth.

- Introduction to who they are.

Notion of looking/voyeuristic treatment of females:
- Looking at them through the screen in the studio.

Intertextual reference:
- Ben stiller walks past outside the Karaoke booth.
- There is a film style plot.
- There is a reference to the Michael Jackson Thriller video - Woman with red eyes and laughing -> Michael with yellow eyes and laughing.
- Dave Grohl guest stars as the devil - from the band FooFighters.