Journal - Introduction to a DigiPak

A digipak is similar to a CD case, but made mainly out of cardboard instead of plastic. There is an image referencing the artists on the front, usually with their name and the album title. There is a track list on the back and also distribution/production information, along with copyright information in small print. There is a slip inside which always contains song names and exactly who made them, along with some images. There are sometimes lyrics in these slips and also occasionally thank you messages. The digipak also has to be recognizably similar to the artist it belongs to i.e. have the same 'theme.' There is also a spine which contains usually only text, which says the artist's name, album name, and the record label.

The record label might choose one of these rather than a regular CD case because it's economically cheaper; they are also good for promo copies.

It benefits the consumer as it makes you feel like you're getting something extra.

Audience Profile for Studded Roses

Questionnaire

 are making a music video for Mis-Teeq's scandalous. The idea of our video is 'the chase ' where viewers will see the four members of our girl group 'Studded Roses' dominating the males. The locations for our video include streets, a car park, car and a homemade setting. We have also decided to include a dark edge to the video to make it somewhat different from the typical pop/r'n'b music videos of nowadays.

1. Do you believe the locations we have chosen for our music video are good? Whether yes or no, explain you answer.

2. What do you feel about the theme of our video, ‘the chase’?

3. Do you feel the song we have chosen is suitable for this theme?

☐Yes ☐No (explain)

4. Our target audience is people between the ages of 15-30 (particularly females). Do you think our music video will interest them?

☐Yes ☐No

5. We have decided to include a dark edge to our music video. Would this appeal to you? Please explain your answer.

6. Do you feel there are any common themes in girl band’s videos (particularly that of the pop/r’n’b genre)?

7. What type of costume do you think would be suitable for this music video?

8. Is there anything you believe we should be wary of when shooting our video?

9. What would you like to see in a music video of this genre?

10. Do you have any other ideas as to other things we can include within our video?

Journal - Feedback of our pitch

On Thursday, 6th October my group and I presented our music video criteria and they in turn gave their feedback, which are the responses below.

- We may need to incorporate elements of performance within the video.
- Our idea of 'The Chase' is unlikely to last 3 minutes and it may get boring after a while.
- We should be cautious of 'The Chase' idea because it may get confusing after a while, as to who is chasing who.
- Where is the video going to be shot?
- When doing our storyboard we need to plan it out properly as to which shots will follow what
- We need to be careful that our music video does not get boring or confusing because there is only one sequence.
- There needs to be costume changes within the video, (which is essential for a girl band), the fact that there is only one sequence may make costume change difficult. Therefore, we need to consider our sequence.
- Possibly a performance in a dark, underground club scenario?
- May need to use a street near our school (due to us wanting to film the video at night and because of the lighting.
- Overall, our class liked 'The Chase' idea and the complex narrative but there needs to be more to it.


General Feedback for all:
-Need to shoot a lot of material
-Has to be a lot of variety
-There needs to be a lot of cuts to make it pacy for the audience
-Need to shoot at least three times at three different angles.

FONTS I LIKE

I decided to start researching different fonts to use both in our promotional poster and for our digipak. I thought our name might also appear during our video, so it would be good to start brainstorming. I chose  these fonts as I think they work well with our name, and also our genre. I wanted something which was slightly girly, but also quite dark and gothic. 

Pop Rock artists

Production Journal - Mood board

On Tuesday 27th of September we created a mood board for our music video. Our genre is pop/R'n'b, but we also wanted our video to feel kind of rocky to go with the sound of our song - 'Scandalous' by Misteeq. Our name is 'Studded roses' which shows a mix of naughty and nice. On our mood board we put pictures of artists our group will be styled similar to. This includes Florence Welch (of Florence and the Machine), Taylor Momsem (of The Pretty Reckless), Amy Lee (of Evanescence) and Rihanna. We also includes stills from Rihanna's Disturbia video as we liked the feel of her video. We also included some possible settings that we liked and other things we'd like to feature in our video. Also, we included the full set of lyrics and annotated them at each stage we currently have ideas for what will appear in the video.