Production Journal - 03/01/2012

In my free lesson today, I was hoping to carry on with my digipak. However, Photoshop keeps coming up with an error that I don't know how to resolve.

Production Journal - Update

Unfortunately, I was unable to use the space in which I was going to take the photos of me and Laura at school on friday. Luckily, Megan has a white wall in her house which I was able to use.

Filming didn't go as well as I had expected, as filming was meant to commence at 5.30pm. Filming didn't start until about 7.30pm which delayed things a bit. This being said, we managed to get a lot of the filming done, and all of the cast turned up. We have decided to go back to the car park and do some more filming there on another date. This is more of a back up than anything else, as it's better to have more footage than not enough.

With there being less time than expected on Friday night, I was only able to take the photos of me and Laura. This means I'll need to plan a date soon in which I can shoot photos of Megan and Helen for my digipak.

Production Journal

In today's lesson (10/11/2011) I continued to develop our logo. The images below show how our logo has changed and developed:

 1st attempt

2nd attempt











3rd attempt














4th attempt

FINAL LOGO

Production Journal

In today's lesson we presented our pitch to the class. We received mixed feedback of both positive and negative comments. The first thing I am going to address is the logo. This was commented on saying the font was too swirly and that it should be more bold and edgy.

Researching fonts:

The font we chose was the one shown below, as it definitely has that edgy feel that we were looking for. Also, it looks quite similar to the font used in the Guns N Roses logo, which we will be referencing in the video through a Guns N Roses top.

Production Journal

In todays lesson, we have agreed a date to start filming for our music video: 11/11/11
On this date, we will only be filming the car park scene. We still have to confirm that everyone is free, but the four group members are all free.

Also, in this lesson, our group started to prepare for a pitch which we will be presenting in our next lesson to the class. We have divided the pitch up so that we each have our own things to talk about.

Production Journal

 23/10/2011

We have finally chosen our choices for who will be in our video - hoorah!

Laura as the lead girl.
Megan as 2nd band member.
Amy as 3rd band member.
Helen as 4th band member.

Boys to be featured are:
Jack (confirmed)
Adam (confirmed)
Ermal (confirmed)
Joe (confirmed)
BACKUP - Jacob (confirmed)

Casting

View more presentations from Laura Pound

Production Journal

In today's lesson, we all did our seperate things. I made the example eyelash packaging, whilst the others updated their blogs. Megan also continued with the storyboarding. Also, for homework I took home the storyboards Megan had done so far, so that I could colour them in. Laura's task for homework was to sketch out the outfits for our video. Beatrice for homework is putting our feedback from our questionnaires into piecharts. Megan is continuing the storyboards as her homework.

I have also made a moodboard for the band's image within our music video which will posted seperately.

Production Journal

Today saw the creation of our logo! We used the same font and idea that we used in our mood board as we liked it and thought it was effective. However, in the new version we thought it would be nice to add studs into the logo. So, using photoshop, I individually added studs to the letters. I did this by getting an image of a studded belt and cropping it down to just one stud. I then had to go through a cycle of duplicating and re-duplicating the layer, until all of the letters were complete. This is the finished product:

I also took a screenshot half way through making it:

Production Journal

In yesterday's lesson (17/10/2011) we continued with our storyboards. We sat together as a group and wrote out the rest of the shots that would appear in our music video. Megan did some more of the drawing part of the storyboard at home, but has yet to finish these. Also, we handed out our questionnaires and received our feedback. The questionnaires are in the next post.

Production Journal

On Thursday 13th of October, we started on our Storyboards. We wrote a brief shot by shot list for about the first 25 shots. Megan then started to fill in the boxes on the sheet with images to illustrate what it would look like. Whilst Megan did that, me, Laura and Beatrice all worked out what would appear in the shots for the next two or three sections of the song. We listened to our song on Youtube to give us more guidance of where to cut, and to hear exactly what the song sounded like at each point. Not all of the first 25 got drawn in lesson, so Megan took this home with her to do.

Journal - Introduction to a DigiPak

A digipak is similar to a CD case, but made mainly out of cardboard instead of plastic. There is an image referencing the artists on the front, usually with their name and the album title. There is a track list on the back and also distribution/production information, along with copyright information in small print. There is a slip inside which always contains song names and exactly who made them, along with some images. There are sometimes lyrics in these slips and also occasionally thank you messages. The digipak also has to be recognizably similar to the artist it belongs to i.e. have the same 'theme.' There is also a spine which contains usually only text, which says the artist's name, album name, and the record label.

The record label might choose one of these rather than a regular CD case because it's economically cheaper; they are also good for promo copies.

It benefits the consumer as it makes you feel like you're getting something extra.

Journal - Feedback of our pitch

On Thursday, 6th October my group and I presented our music video criteria and they in turn gave their feedback, which are the responses below.

- We may need to incorporate elements of performance within the video.
- Our idea of 'The Chase' is unlikely to last 3 minutes and it may get boring after a while.
- We should be cautious of 'The Chase' idea because it may get confusing after a while, as to who is chasing who.
- Where is the video going to be shot?
- When doing our storyboard we need to plan it out properly as to which shots will follow what
- We need to be careful that our music video does not get boring or confusing because there is only one sequence.
- There needs to be costume changes within the video, (which is essential for a girl band), the fact that there is only one sequence may make costume change difficult. Therefore, we need to consider our sequence.
- Possibly a performance in a dark, underground club scenario?
- May need to use a street near our school (due to us wanting to film the video at night and because of the lighting.
- Overall, our class liked 'The Chase' idea and the complex narrative but there needs to be more to it.


General Feedback for all:
-Need to shoot a lot of material
-Has to be a lot of variety
-There needs to be a lot of cuts to make it pacy for the audience
-Need to shoot at least three times at three different angles.

Production Journal - Mood board

On Tuesday 27th of September we created a mood board for our music video. Our genre is pop/R'n'b, but we also wanted our video to feel kind of rocky to go with the sound of our song - 'Scandalous' by Misteeq. Our name is 'Studded roses' which shows a mix of naughty and nice. On our mood board we put pictures of artists our group will be styled similar to. This includes Florence Welch (of Florence and the Machine), Taylor Momsem (of The Pretty Reckless), Amy Lee (of Evanescence) and Rihanna. We also includes stills from Rihanna's Disturbia video as we liked the feel of her video. We also included some possible settings that we liked and other things we'd like to feature in our video. Also, we included the full set of lyrics and annotated them at each stage we currently have ideas for what will appear in the video.

Production Journal - Music Video Brief

Brief we chose...

You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platfrom for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Good Girlz Bad
Fiona(19), Sarah(18), Louise(21) and Chelsea(19) formed Good Girlz Bad in 2009n when they all responded to an advert in the Stage magazine (they are a manufactured band) and all went to performing art schools/were working on performing arts courses. They are signed to Sony BMG.

Sound: Funky pop
Ideology: Girl power makes comeback...with an edge
Influences: Spice Girls, Cyndi Lauper, Destiny's Child
Likes: Shopping, girly chats, travelling, independent women
Dislikes: Footballer's wives, being told what to do, copycats

We chose this brief as we liked the idea of creating a new girl band. This should be easy to cast as our group is all girls. Also, from existing knowledge of pop videos, we thought this would provide us with a broad creative spectrum. Pop videos seem to share small elements, but the actual visuals aren't all to a set format.